Chavana To Run Tests For New Community Publication
In about a month or so, I will begin running tests for the viability of a new community publication.
Should the tests indicate that the project is viable (and I hope they will), I hope to begin publishing by early to mid-August. The primary goals of the publication shall be two-fold:
1. To have a regular and disciplined vehicle with which to promote the worldview that I have been promoting for years.
2. To promote news and events from “the coalition” and its supporting groups, using the voice of advocacy journalism.
Secondary goals include the creation of jobs and income opportunities for people who support the work of progressive organizations; an avenue to promote some of my other lines of business, and to aid in re-prioritizing some of the focus of other media, which, at times, ignore stories which are very important to us.
At least initally, the publication will be a mix of a “shopper” publication and an alternative weekly. The inital goals will be to publish 10,000 to 20,000 copies twice a month and to distribute in the northeast, northwest and southeast areas of Houston.
If the project comes to fruition, I will have a need for salaried and commission-only sales people, contract distributors and freelance translators and writers. If you know of anyone who might be interested, please do not hesitate to contact me as soon as possible.
I have an immediate need for help with names for the publication and with identifying prospective small business advertisers, who would be interested in promoting their business in such a publication as well as through online formats that will be packaged along with the print advertisements. If you would like to suggest a name for the publication or if you would like to advertise or suggest an advertiser, please hit me up on Facebook, by phone, by e-mail or the feedback function of this blog.
I believe that this is an idea whose time has come, as I understand that Tony Diaz is working on his own English-language publication and the crew from El Gato at UH is doing the same. Tip of the sombrero to all y adelante!
Hector A. Chavana Jr.